Alphatrack Systems Partners with the London Fire Brigade Football Club
Supporting the people who protect us — on and off the field
A New Partnership
Alphatrack Systems is proud to partner with the London Fire Brigade Football Club (LFBFC), supporting teams made up of serving and retired firefighters and helping to spotlight the Brigade’s community work with young people across London.
For Alphatrack, the partnership is about more than sponsoring shirts or supplying kit. It’s a chance to back the people who dedicate their lives to protecting others and to help amplify the club’s outreach work with young people — encouraging connection, confidence, and a sense of belonging through sport.
About the London Fire Brigade Football Club
London Fire Brigade FC is the official football club of the London Fire Brigade, uniting serving and retired firefighters through a shared love of the game.
LFBFC bring together men’s, women’s, and veterans’ sides that represent the Brigade in fixtures across the UK. Teams compete in emergency-service competitions and take part in charity and community matches, promoting fitness, camaraderie, and public engagement through sport.
Mentoring the Next Generation
The partnership will shine a light on the LFBFC’s most important initiative: the free Community Football Programme for young people aged 11–18.
This programme goes far beyond coaching. It is delivered by FA-qualified, serving firefighters who act as important role models. During each session, they combine football drills with life skills, fire safety education, and career guidance.
By using the sport, LFBFC teaches young people crucial habits like resilience, teamwork, and discipline, connecting these lessons directly to real life and showing them potential pathways into emergency services careers.
A Simple Commitment
Through this partnership, Alphatrack Systems is helping LFBFC stay visible, active, and accessible — from competitive fixtures to community sessions. It’s a simple commitment with a wide reach: giving firefighters the means to do what they do best, both on the pitch and in the community, while inspiring the next generation along the way.
Competitive sport supports physical and mental health among emergency-service personnel and participants.
Sessions offer a positive, accessible route for young people to meet role-model firefighters and learn practical safety.
Coaching builds teamwork, discipline, and confidence while opening conversations about future careers.
Fire-safety messages reach young people and their families in a trusted, engaging environment.
Looking ahead
Over the next 12 months, Alphatrack Systems will work with LFBFC to share fixture news, highlight community sessions, and support activity that uses football to deliver real-world benefits: better health, stronger life skills and safer communities.
We’re thrilled to support a team of heroes who are already giving back in a big way. London Fire Brigade’s community programme combines the best of sport and public service: teamwork, confidence and clear, practical advice for young Londoners.
James Grant, Head of Communications, SCCI Group
We’re pleased to welcome Alphatrack Systems to our team of sponsors, and look forward to their support with our community engagement project, helping young adults fine their career path.
John Chinnery, Community Engagement & Football Development, London Fire Brigade
Learn more
London Fire Brigade community football programme: london-fire.gov.uk/community/young-people/community-football-programme/
Get in touch
To learn more about Alphatrack Systems' partnerships and services, contact us:
connect@alphatracksystems.co.uk or +44 (0)1279 630 565
