Bloomsbury House

The Brand

x+why is a UK-based flexible office space provider that combines high-quality, design-led workspaces with a focus on purpose-driven business. Founded in 2019, the company operates a growing portfolio of spaces across key UK cities, including London, Birmingham, and Milton Keynes.

X+why office spaces are designed to support sustainability, collaboration, and innovation, offering flexible memberships, private offices, co-working spaces, and event venues.

The Property

In the heart of London lies Bloomsbury House—four beautifully restored Giorgian townhouses, blending historic elegance with innovation, where history marries innovation and contemporary design.

Set over 21,500 sq ft, the property accommodates a mix of private offices, open-plan coworking, meeting rooms, boardrooms, conference facilities, and breakout areas.

High-spec, sustainable, flexible, fun. Bloomsbury House stands as a beacon of excellence in the flexible workspace environment.

The Challenge

At x+why, attention to detail isn’t an afterthought—it’s a defining principle. From the architecture and interior design to the curated member experience, every element of their workspaces is designed to reflect quality, purpose, and thoughtful execution.

This meticulous approach extends far beyond aesthetics. As a provider of premium flexible office space for forward-thinking businesses, x+why recognises that seamless technology is a core part of a premium workplace experience. Their spaces aren't just visually impressive—they're expected to perform at the highest level, day in, day out.

To meet these expectations, x+why required an AV solution that matched their design standards and operational ambitions: discreet, reliable, intuitive, and capable of elevating the experience for members and guests alike.

Step forward SCCI Alphatrack...

The Technology

SCCI Alphatrack was tasked to deliver seamless background audio to communal areas, modernise meeting rooms with state-of-the-art video conferencing systems, provide projection and signage capabilities to support presentations and navigation, and ensure system scalability and centralised management.

Technology implemented included:

Audio Systems

• Background Music: Sonance Pro 4" Surface Mount Speakers and Sonance Mariner outdoor speakers provided ambient sound in the reception, courtyard, and breakout spaces.

• Audio Processing: A Yamaha MTX5-D DSP Processor and Yamaha multi-channel Dante amplifier handled audio routing and sound quality.

• Control Interface: An iPad system with an iPort docking station ensured user-friendly control of the audio environment.

Meeting Room Technologies

• Displays: High-definition Sony Bravia 4K Pro Displays (50" and 65") were deployed across all meeting and enterprise rooms.

• Video Conferencing: Equipped with Poly Studio soundbars, Poly Studio E60 cameras, and Nureva audio conferencing systems, the rooms support crystal-clear hybrid meetings.

• Switching & Connectivity: Lightware UCX 2x1 switchers with USB-C and HDMI ensured compatibility and future-readiness. Floorboxes with HDMI & USB-C facilitated easy plug-in.

Visual Display Enhancements

• Projection: Lower ground meeting room included a Panasonic 4600 Lumens Laser Projector and Euroscreen Diplomat Electric Projection Screen for immersive presentations.

• Digital Signage: A Samsung QBC 55” 4K smart signage display enhanced visitor communication and branding in the reception area.

Infrastructure and Integration

• Racking & Cabling: Professional-grade freestanding racks, cable management systems, and SCP/CAT6 cabling provided robust backend support.

• Centralized Power & Network: A TP-Link 16-Port PoE switch and 8-way power PDU allowed efficient power and network management.

The Impact

The technology upgrade at Bloomsbury House has dramatically enhanced its operational capabilities, enriching guest and employee experiences with high-fidelity ambient sound, streamlining meeting efficiency with intuitive, high-performance AV systems and positioning Bloomsbury House as a future-ready, tech-empowered work environment.