St Brides Spa Hotel

The Brand

The Celtic Collection is an independent Welsh hotel group that brings together four distinctive properties across South Wales. The portfolio—comprising Celtic Manor Resort, Coldra Court Hotel, Manor House Hotel, and St Brides Hotel Spa Apartments—blends luxury with Welsh accent character: warm, genuine, and attentive.

From championship golf and international events to coastal retreats and spa experiences, the collection caters to leisure travellers, business guests, and wedding parties, all while maintaining a commitment to service, quality, and authenticity.

The Hotel

Overlooking Saundersfoot Bay on the Pembrokeshire coast, St Brides Spa Hotel occupies one of Wales's most striking coastal locations. The property combines traditional hotel accommodation with self-contained spa apartments, offering guests flexibility alongside beachfront proximity.

52 rooms and apartments are complemented by an award-winning restaurant, dedicated spa facilities, and direct access to the Pembrokeshire Coast Path. The property attracts both short-break spa guests and longer-stay visitors drawn to the area's beaches, harbours, and walking routes.

St Brides also operates the Mariner Fish & Chip shop in Saundersfoot village—a popular local spot serving harbour-fresh fish to both hotel guests and day visitors.

The Technology

St Brides required a guest entertainment solution that would work seamlessly across both hotel rooms and self-contained apartments, supporting traditional broadcast viewing whilst accommodating modern streaming habits. The remit included scope to install in stages (commencing with a stage one installation within the hotel, and a stage two installation within the self-contained apartments).

Additionally, St Brides required a modern, efficient digital signage platform for the hotel's public areas and the Mariner Fish & Chip shop, where clear, dynamic menu displays and promotional content would enhance the customer experience and drive revenue.

Working with the St Brides team, Airwave delivered a cloud-based IPTV and digital signage platform built around choice, simplicity, and brand consistency. The implementation included:

Samsung BU800 Series Hospitality TVs

34 × 43-inch and 19 × 50-inch Samsung BU800 displays were installed across the property, each with integrated Googlecast functionality. Screens were mounted using a combination of ultra-slim flat-to-wall brackets and articulating arm brackets.

Uniguest Cloud TV Platform

The Uniguest system provides a multi-day EPG, a dynamic news feed, five day local weather conditions, and a series of information pages, most of which feature QR-code access to hotel services and spa bookings. A Guest Services page acts as an interactive service gateway.

Casting & Streaming

Built-in Googlecast allows guests to stream from personal devices, with a dedicated proxy server ensuring secure, room-isolated connections.

IPTV Headend & Distribution

An EasyStream IPTV headend with DVB-T/T2 tuners distributes Freeview channels over the existing Cat6 network—no in-room set-top boxes required.

PMS Integration

PMS integration offers additional features, including personalised welcome messages, on-screen messaging, and Viewbill.

The Outcome

St Brides now operates a unified entertainment and signage platform that spans hotel rooms, apartments, and the Mariner Fish & Chip shop. Guests benefit from both traditional broadcast channels and modern streaming functionality through a single, intuitive interface, whilst customers at the fish and chip shop see current menus and offers on professionally managed digital displays.

The cloud-based architecture means content updates, channel adjustments, and branding changes can be managed remotely across all venues—no site visits required. For the hotel team, it's a system that purrs in the background, requiring minimal intervention whilst supporting a contemporary guest experience and streamlined retail communications.